When beginning a branding / logo design project, it’s important to write a detailed brief. There are three reasons for this: 1: It ensures that we both know the goals. 2: I need to know what your needs are in order to give you an accurate quote. 3: The brief acts as a point of reference for the designer, giving me key points to focus on. Simply put, the more information you provide at the beginning of the project the more value you receive.